zingzoneDuring this week’s SXSW Conference, I dropped in on a discussion about creating customer experiences (this particular session focused on the Virgin Hyperloop passenger experience). A word that kept popping up was “welcoming”—and for good reason. Customers and clients
Benjamin Franklin was much more than the fellow who flew kites during thunderstorms to prove lightning was electricity. In addition to being a great statesman, Franklin was a creative guy. He invented the lightning rod, bifocal glasses and clean-burning