Use this five-step creative process to find big ideas sizzling with zing. And deliver those ideas on time. This 156-page guide will help that happen for you again and again. From zero to zing in five steps.
IdeaSpotting will help get your creativity on the fast track. The book’s real-world examples and practical action steps will help you find fresh inspiration and big ideas again and again.
This energetic 256-page book features eye-catching, single-page messages and easy-to-use worksheets – much like the popular format of Sam’s two best-selling books, IdeaSpotting and Zing!.
You’ll want to read IdeaSelling straight through – then keep it on your desk as a handy reference for every pitch!