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If your ideas are getting slashed, slammed or suffocated, here’s help!
IdeaSelling is the one-and-only book focused on how to sell creative ideas to clients, bosses and other decision makers. This fast-paced guide shows how to build chemistry and credibility with decision makers. How to beef-up and punch-up your pitch. How to sharpen your presentation skills. How to deal with those dreaded objections. And much, much more!
“The book I wish I had read 30 years ago. Selling your idea is even more important than creating it, and Sam Harrison has a wealth of strategies to help you do just that.” Al Ries, co-author, War in the Boardroom
This energetic 256-page book features eye-catching, single-page messages and easy-to-use worksheets – much like the popular format of Sam’s two best-selling books, IdeaSpotting and Zing!.
You’ll want to read IdeaSelling straight through – then keep it on your desk as a handy reference for every pitch!
It’s filled with real-world examples and dead-on suggestions from smart people in design, writing, advertising, marketing, branding, communications, public relations, photography, art, music, architecture, science, entertainment, media, event planning and many other creative fields.
Proven tips and techniques from Sam – and dozens of other IdeaSellers!
Sam Harrison has successfully pitched ideas for more than 20 years in creative agency, corporate, freelance and consulting roles.
He’s presented ideas to such clients and associates as NFL, Major League Baseball, National Hockey League, Hallmark, Hasbro, American Express and John Denver Environmental Groups – and walked out with approvals to bring those ideas to life!
You’ll also get winning insights from dozens of other talented people who sell their ideas every day. For example:
“We not only have to speak the language of business, we have to know that business. If we really want to sell an idea, we have to saturate ourselves, immerse ourselves and know what these things mean to the client’s customers.” Stefan Mumaw, author of Caffeine for the Creative Team and creative director, Reign Agency
“By using stories in presentations, we’re enticing people to follow along. Stories say come this way, take that hill, believe in something better.” Lisa Maulhardt, head copywriter and principal, Stone Yamashita Partners
“If they feel they birthed it, they can’t kill it. If you truly collaborate with your client, there’s a good chance you’ll sell your strongest ideas without having them watered down.” David Schimmel, CEO and creative director, And Partners
“I have watched parades of creative people destroy their own work – after the client finally buys into their ideas. They blab themselves right out of a client’s approval. If they finally say yes, then say thank you – and leave the room with your idea sold.” Brian Collins, CEO and creative director, Collins Design
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